Landing Pages
Landing pages are focused, single-purpose pages designed to convert visitors. Perfect for campaigns, promotions, events, and lead capture.
What is a Landing Page?
Unlike websites with multiple pages and navigation, a landing page is a standalone page with one clear goal. Visitors arrive from ads, emails, or social media and are guided toward a single action.
Lead Capture
Collect email addresses with compelling offers like free guides, checklists, or exclusive content.
Product Promotion
Showcase a single product or service with focused messaging and clear calls-to-action.
Event Registration
Promote webinars, workshops, or live events with registration forms and countdown timers.
Coming Soon
Build anticipation for launches with countdown timers and early access signup forms.
Creating a Landing Page
Start from Dashboard
Click New Landing Page from Quick Actions, or navigate to Landing Pages in the sidebar.
Choose a Template
Browse landing page templates optimized for different goals: lead capture, product launch, event registration, and more.
Customize Your Page
Use the visual editor to add blocks with a click, edit text inline, and adjust styling to match your brand.
Set Up Your Form
Configure form fields, success messages, and where submissions should be sent (email, webhook, or CRM).
Publish
Publish to a Comet GTM subdomain or connect your custom domain for professional branding.
Landing Page vs Website vs Funnel
| Feature | Landing Page | Website | Funnel |
|---|---|---|---|
| Pages | Single page | Multiple pages | Multiple connected steps |
| Navigation | No navigation menu | Full navigation | Linear progression |
| Goal | One conversion action | Information & branding | Guide through journey |
| Best For | Campaigns & ads | Company presence | Sales & lead nurturing |
Best Practices
- Clear Headline - Communicate your value proposition in seconds
- Compelling Visuals - Use high-quality images that support your message
- Social Proof - Add testimonials, reviews, or trust badges
- Strong CTA - Make your call-to-action button stand out with action-oriented text
- Mobile Optimized - Ensure your page looks great on all devices
- Fast Loading - Keep images optimized for quick load times
Tracking & Analytics
Monitor your landing page performance:
- Page Views - Total visitors to your page
- Form Submissions - Number of leads captured
- Conversion Rate - Percentage of visitors who convert
- Traffic Sources - Where your visitors come from